Unless synchronised with the rest of the string section, even the sweetest second violins would jeopardise an entire arrangement. Likewise, other instruments will break a performance as readily as a drum that misses a baton cue.
An orchestra is clearly a complex system. At a macro level, there’s the distinctive timbre of instruments across various segments of percussion, brass, woodwind and strings. Each musician profoundly influences the composer’s score. One of the composer’s key considerations will have been the alignment of such disparate musical sounds to ensure they complement and enhance one another. Talented players are rightly applauded for their role in energising the audience’s auditory senses with their rendition of a given piece, but they don’t interpret the music in isolation from one another.
When it comes to achieving the best possible output from an entire ensemble, truly exceptional performances are about much more than getting the notes and tempo right. In an elevated podium position, with a unified vision of the composer’s intentions, the conductor integrates a group of individual performers to achieve the very best collective sound in terms of dynamics, interpretative expression, tempo and timing. Indeed, a truly brilliant conductor enables the highly competent to create something more impressive than the sum of its individual parts; something almost magical.
The value of a maestro to oversee complex contributions and create harmony where there’s potential for discord, is not limited to orchestral music. It is very much a daily challenge of orchestrating various business processes in enterprises of any magnitude and profile.
Every Telco Needs a Maestro
Typical daily business deliverables for telcos include the activation, editing and deactivation of customers, accounts, and services, in addition to implementation, change and decommissioning of tariff and charging plans. These are just some of the activities requiring highly automated IT solutions to coordinate actions across CRM, payment, network, number management and MNP systems, among others. An integration platform capable of handling the automation of sophisticated business requirements in a complex enterprise environment, with rapid time to market alongside low operating costs, is necessary to achieve maximum business flexibility whilst ensuring a healthy bottom line.
Historically, the orchestration of critical processes within a telco’s constantly changing business environment became a capital-intensive, time-consuming endeavour taken on by a team of expensive professionals from a legacy system integrator. Telcos faced a dilemma because addressing essential business functionality requests would inevitably result in high development costs and increased operating expenditure. Within complex telco environments, this expensive, inflexible approach was compounded by extremely complex integration platforms that did little to enhance either business agility or operational performance. The net outcome was a poor reputation for service quality among the telco’s customers and prospects.
As a track record, it doesn’t bode well for tackling the future challenges as telcos strive to accommodate IoT (connected car, wearable tech), mobile considerations (5G, m-payments, m-health) as well as an ecosystem of partnerships, privacy and security considerations that underpin them.
In the telco environment, experience has proven that even significant investments of money and time cannot guarantee results that please stakeholders. The challenges facing telcos are becoming increasingly complex as customer requirements evolve alongside emerging new products / services that need to be catalogued, promoted, distributed and monetised. Unless these future requirements can be planned into the current systems, enabling changes to be automated in a fail-safe way, outcomes will be fault-prone and unpredictable. It’s a high-risk strategy for any business, especially one eager to shed a legacy reputation for poor service quality, desperate to avoid churn and avert points of failure when targeting new customers. Each of these undesirable outcomes will affect revenue streams first and increase costs later when the time-consuming aftermath wastes further effort and resources. These business risks; lower revenues, higher costs and reputational damage; are expensive and avoidable.
The negative impact of losing customers, revenue and goodwill is obvious: a squeeze on resources available for reinvestment in R&D, automation and other system improvements. There’s also a detrimental effect on internal stakeholders like the business intelligence and strategic planning teams. The analysis of inaccurate data mined from error-ridden systems could result in misguided decisions on the company’s direction. With current business performance as well as future opportunities at stake, cumbersome integration projects that are over-budget and delayed, due to developmental complexity, stand to jeopardise the company’s market position as much as its continued viability. A two-year project to integrate high-end applications has the potential to be devastating.
Is there any good news for the IT team?
The only thing more frustrating than cross-company sales, marketing and strategy teams piling pressure on their IT colleagues with demands for accelerated order-to-cash business processes, autonomy over campaign roll-out and more coherent data, would be not realising that a reliable platform is already available for integrating complex applications at a fraction of the anticipated cost within a significantly reduced timeframe.
Just as a conductor successfully integrates the talents of world-class musicians, ensuring that each performance is as brilliant as it is unique, the same can be done across best-in-class applications. By harnessing the power of building-block architecture from Qore Technologies, Qorus Integration Engine® orchestrates seamless interworking between high-performing individual applications in an agile development environment. This increases responsiveness to competitive pressures and accelerates standard time-to-market in a low cost, highly automated way.
Qorus Integration Engine enables coherent business operations that consistently deliver excellent business outcomes. It achieves this at a fraction of the cost of traditional integrators, with a 90% reduction in trouble tickets and 10x higher enterprise-grade reliability. Additionally, the for large enterprise projects can be slashed by 75% too!
By overcoming traditional commercial and technical challenges, Qore Technologies ensures that the capabilities and data from key corporate systems can be accessed by other applications. In this way, it extends the power of accurate information across the entire corporate portfolio for the benefit of all key stakeholders, who can use it to:
- Enhance strategic business intelligence for performance and opportunity analysis as well as advance resolution of potential threats.
- Improve outcomes through business-context triaging to close the IT Visibility Gap.
- Enable top line improvements through more responsive Sales & Marketing initiatives with faster time-to-market.
Impacts that are fast…and lasting
Advantages accrued from Qorus Integration Engine® aggregate quickly. Time reclaimed through automation leads to efficiency gains. With improved accuracy, there’s more useful output, increased productivity and profitability.
Marketing no longer needs to lean heavily on technical resources; bespoke campaigns can be launched quickly to promote a new, bundled offering under a single SKU, which is supported by an efficient order process to deliver every component of the bundle and seamlessly bill for it, at a discounted rate for a finite timeframe.
Seamless deployment of a new broadband or mobile offering becomes a reality as agile, cost-effective integration of the systems that bear the promotional campaign, order process and billing actions, guarantee reliable communication between these to enable a productive, satisfying user experience.
Qorus Integration Engine® operates like a highly-reliable (but remarkably cost effective) conductor of a philharmonic orchestra with each specialised enterprise system a world class musician. It achieves a 10x reduction in development effort, which equates to dramatically reduced CAPEX and OPEX alongside increases in business flexibility, automation and transparent operations. The impacts on revenue, cost, strategic foresight and tactical responsiveness are simply too good to ignore.
Which is why you’ll want to have all the answers when the questions begin.